This will be awarded to a business that has pioneered an original mobile app or its latest release/version in 2023 to help the end user or enhanced the services that a business can offer to its customers. Submissions must be able to quantify the success of the app. This will be awarded to mobile apps that run on mobiles, tablets or W8 or other touchscreen devices or other devices with built-in 3G , 4G or 5G capability. These apps should show an innovative use of the technology on the device, and of on-line services.